Uncategorized Archives - Jasmine Star

Anxiety Drains Your Profits–Here’s Proof

Katrina Nunal — Wed, 27 Aug 2025 07:00:00 +0000

My grandma had a spice drawer. Most people have a spice rack, but my Puerto Rican grandmother had a large drawer filled to the brim with cumin, garlic, sazon, and hundreds of others.

There was, however, one spice container that she left out of the drawer, on top of the stove light.

It was a spice container with a label that read: LOVE.

Yes, she sprinkled love into every meal.

As a child, I realized it was silly, but I was also wildly charmed by the idea.

As an adult, I follow her footsteps. (Not in the kitchen—lord help us all!—but when I cook up podcast episodes.)

I sprinkle love into each show because they’re all created by me, to empower you.

Yesterday I dropped an episode about Stopping Negative Talk (and the hidden anxiety pressures of building a business).

If I could have, I wouldn’t have sprinkled love, but broke the seal and SLATHERED love all over each word.

If you’ve ever wondered how to relieve anxiety (or anxious thoughts) or you experience worry rumination (thinking everything could go wrong), >>THIS<< episode is for you.

Well, it was for me…and you.

I created this show because I am documenting the process of breaking generations of anxiety, not just for the memory of my grandmother, but for my daughter’s future.

I want her to be able to build her dreams (be it a business, family, foundation, or a lemonade stand) without the presence of negative self talk and anxiety.

I’d love for you to watch yesterday’s show >>HERE on YouTube<< because I’d love to connect with you in the comments.

Let me know you’re there…I’d love to personally say hi, and thanks for journeying together.

Sprinkled with Love,

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How to Land Your Dream Client with ONE Perfect Pitch

Katrina Nunal — Tue, 12 Nov 2024 08:00:00 +0000

What if you could secure your DREAM client with just one compelling pitch?

Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective.

And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients, brand partnerships, or investment opportunities we’ve been dreaming of.

Click >>PLAY<< to hear all of this and:

(00:00:29) Why understanding your audience is everything (and how solid research sets up a winning pitch).

(00:03:14) My top tips for crafting a pitch that highlights what makes you unforgettable.

(00:07:54) Delivering your presentation with confidence and nailing the delivery.

(00:12:32) Timing, touchpoints, and how to make your message truly memorable.

Listen to the full episode on this topic, How to Prepare, Create, and Deliver Your Pitch, >>HERE<<

Listen to Related Episodes:

Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader.

Click >>PLAY<< to listen now!

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Is Social Marketing Even Worth It?

Jade Hall — Wed, 24 Jan 2024 08:00:00 +0000

Just look at the numbers, she said. Like always, our COO, Jade, was her logical, forthright, unnervingly calm self when she stated the truth.

Despite my best efforts, I couldn’t argue. (You can’t argue with data!)

Last December, I took a two-week break from social media, which empowered me to reflect on my goals, ambition, and performance.

When it comes to social media, I have a love/hate relationship…it’s undisputedly the most powerful free marketing, but it also feels like I have to work twice as hard for half the results.

I spend copious amounts of time planning, creating, and sharing content on every social platform, and it’s not just an investment of money, but of time.

I spent most of 2023 pivoting my content (style, topics, and creative), which, well, sucked. I know(!!) what type of content performs best (dancing, entertainment, casual), but I decided that I didn’t want to create that type of content anymore.

Making that type of content felt like it was sucking the blood from me. And not in the Edward Cullen way.

So—after mega shifts in my content creation and ideation—I spent the year posting with dwindling numbers.

Despite my best efforts, my new entrepreneurial content just couldn’t compete with my edutainment (entertaining + education) content.

But I was okay with that. Even though engagement plummeted and my following shrank, I didn’t care. They weren’t customers, they were passive viewers.

And THAT? That matters.

I didn’t set out to be popular on social media, I was/am focused on being profitable.

But then a crazy thing happened…I posted a random splash of oddly personal posts that performed better than anything the prior month.

And it made me cringe.

Just look at the numbers, Jade said, people are telling you what they want to see more of.

While I don’t have a new strategy locked in (yet), I’m sharing this to document the tenuous balance between continuing doing the same thing, versus trying something new.

As I’m gearing up for a new launch next month, I’m reminding myself that the new content I’m creating might not be the most popular, but if it results in profitability, then I’m on the right track.

Speaking of my new launch, are you signed up for the Insider’s List? It’s a weekly email I’m sending during the launch/promo period to give you a behind-the-scenes look at what happens (in real time) during a launch and the results we get.

If you want to experience my new marketing endeavors (pivots and all), sign up >>HERE<<.

Looking at the numbers,

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My biggest business regret (avoid this!)

Jade Hall — Wed, 11 Oct 2023 13:25:00 +0000

Growing up, I was one of those strange kids who acted like an adult. I mean, sure, I played with kids, but I was my truest self around adults.

When my parents hosted dinner parties, I sat at the table and shared my opinion without missing a beat. When my parents had discussions about our family, I sat like a third partner and weighed in. I was once kicked out of Sunday school because I openly told the teacher that I knew more about the subject matter (to this day, I maintain that I did!).

So, yeah, I acted like an adult and cared about adult things, often times at odds with my parents.

One major place of contention was our front yard. My dad worked three or four jobs at a time, and my mother homeschooled five children, so a manicured lawn was the least of their concerns.

But not mine. I hated that our house was one of the shabbiest on the block.

We couldn’t afford a lawn mower, but my dad bought a push mower from a garage sale that he occasionally used. When it started collecting rust, I pulled it to the front yard and heaved my preteen body against the handle to get it to move. Four hours later, we’d have a trim lawn.

When I think back to this experience, I sum up my weird childhood decision to mow the lawn as the following: **I CARED HOW THINGS LOOK. I still do.

So imagine my cringe when I look at my current YouTube chann el…all these years later and I think to myself, Do I have the shabbiest house on YouTube street?!?

I’ve been taking time to rethink and strategize my video creation approach (aka your girl is busting out her video hand mower), and wanted to share insights into a conversation I had with my friend and YouTube guru, Evan Carmichael.

I recently asked him two questions:

Should I start a new YouTube channel from scratch? (I started the channel years ago as a photographer, so a lot of my subscribers might not be interested in my new content.); and
Should I focus on a specific length of video? (I currently post three YouTube shorts, one video about 12 minutes in length, and one video 45-60 minutes in length per week).

If you click on the most popular videos on my channel, you’ll see they have NOTHING to do with what I am doing today…I also took a two year break from creating YouTube videos which stands as one of my biggest business regrets. Ever. I shouldn’t have stopped creating and, instead, shifted the momentum to my new business endeavors.

I mean, Y’ALL, this header needs a makeover…

And, lastly, I’ll be honest and admit that seeing these stats compared to my old stats are deflating to say the least (hundreds of thousands vs. hundreds). We’re pouring SO much time and resources into creating videos and it sometimes feels frustrating to see so little traction.

But I refuse to repeat the same mistake I made in the past: I will not stop making videos (even if the results aren’t favorable right now),…but—this time—I’ll be regularly assessing my efforts.

Here’s notes from my call with Evan…I shared them with my content team, and I’m sharing with them you so we can learn together.

Don’t start a new channel…showing the journey about my pivots can be powerful overtime.
He said that I should be documenting the struggle of creating high quality content just for a few hundred views…then once the account blows up (his words) we can show proof of consistency.
He said our thumbnails are disastrous (LOL). Maybe we can use AI to make them more engaging?
Our first benchmark when it comes to assessing our efforts: What percentage of people are watching past one minute. An editor KPI should be to focus on increasing that number each month.
We NEED to have a trailer/bumper/preview before all our long form content in order to convince people to keep watching.
Our YT content should be made assuming every viewer is a new viewer…we must sell people on why to watch and immediately offer a power punch benefit/promise within the first minute.
Our goal should be to post at least one hour video per week. And BE CONSISTENT. That should be our bare minimum. We can/should create short videos and while they won’t move the needle too much for us now, it could be amazing for layering to create long videos around a theme later…BUT that needs to be our commitment.

I’m sharing this for two reasons: 1. I’m documenting the journey; and 2. To encourage you to keep creating…if not for immediate results, then for our future success.

To hand-mowing our lawns,

P.S. I’m posting my podcast videos on YouTube, so if you prefer watching, to listening, you can do so >>HERE<<.

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What A Millionaire’s Daily Routine ACTUALLY Looks Like

Jasmine Star — Tue, 24 May 2022 07:00:00 +0000

I’m often asked what my routines look like, how I get everything done, what a typical work week entails for me and my team, and more.

That’s why I decided to record clips each day this week for you to hear what I’m up to!

Today you’re going to learn a lot more about me as I take you behind the scenes of a week in my life.

Why does this matter?

>>My hope is that you’ll learn what it’s really like to run a multi-7 figure business, work with a team of over 20 employees, and create content all while being the best wife and mom I could be.<<

You’ll hear the ups and downs of my week, as well as lessons I’m learning along the way. This episode is real life and unscripted y’all, so I hope you enjoy listening to my “messy middle” as it unfolds in real time. Click play >>HERE!<<

If you enjoyed this episode, share about it on social media! There’s nothing I love more than connecting with business owners like you, so if you’d screenshot this episode and share it on your Instagram Story, I’d be forever grateful. And please tag me @jasminestar so I can personally thank you!

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Strategically Grow Your Business with Instagram DMs | Social Curator Coaching Session

Jasmine Star — Tue, 26 Jan 2021 08:00:00 +0000

Have you ever wondered how to use Instagram DMs to strategically grow your business?

*Or maybe you’ve tried it and thought, “This doesn’t work for MY business.”*

Either way, I have great news, Hustler: you CAN use Instagram DMs to turn followers into customers… and in today’s Social Curator coaching session, you’ll learn how!

In this episode, you’ll hear me coach business owners after they ask the following questions:

“How do I use Instagram DMs to turn followers into customers?”
“How do I attract the right clients and get them to trust me?”
“How do I make the switch from being a hobby artist to a business artist in the way I deliver and create content for my audience?”
“How do you let ideal clients know you can solve their problems when you can’t easily search for them?”
“How can I better promote my business to convey that I throw business showers & also offer VA services more effectively?”
“When you reassess your services, and consequently change them, what’s the best way to ensure your following understands WHY you’re doing what you’re doing?”

That’s right, friend… We’re going DEEP in this session.

Click play >>HERE<< to listen in and get allllll my best business advice!

Andrea Palten

As a business coach and marketing trainer, Andrea understands the pressure of making your marketing work and growing your business. That’s why she uses proven tactics and frameworks guaranteed for success. Andrea teaches entrepreneurs how to list build and run their Facebook ads.

Jessica Mattly

Jess Mattly is a Career Coach on a mission to show professionals how to rebrand and redeploy into new industries or roles. With a diverse professional background that includes human resources, training and case management, Jess now wants to teach the strategies and framework she has used to seamlessly transition and grow a career path for herself and others. Jess helps professionals clearly and confidently market transferrable skills and position themselves as a top candidate for the next job they want!

Jonetta Darrell

A Los Angeles native, Jonetta began her career as a school teacher spanning all ages starting at the High School level and ending as a director at a preschool. Born with a love for crafts and creating, Jonetta has been actively creating crafts and gifts for family and friends since 2015. In 2020, Jonetta’s creative heart soared as she pivoted, stepped out in belief and faith, and opened up her own online craft business as the Chief Creative Officer of Joyfully Crafted LA. What began as a love for creating for self has evolved into a love for creating for others. With a mission to spread joy and beauty one handmade craft at time, Jonetta, a Personalized Gift Creator, is focused on helping people give gifts that are personalized, purposeful and presented beautifully. When not creating, you can find Jonetta spending time with her husband and three children, writing, encouraging family and friends, dancing, and spreading Joy.

Kayla Haber-Goldstein

As an interior designer Kayla craves beauty, but so do you. We all do, humans are visual beings. But it is not that easy. So how do you take your beige city and turn it into a beautifully designed space without losing your mind? You don’t. Kayla does. Because the difference between your Pinterest board and your current living room is an interior designer: someone who has spent years honing their visual design skills so they can listen to what you want and translate it into a beautiful room for you. That someone happens to be Kayla, who helps people all over the world.

Kendra DeÀnna

Kendra DeÀnna is the Founder and CEO of Rise 2 Glow. Rise 2 Glow is an event planning service that throws business showers for small business owners that don’t have a physical location to host an official grand opening. A business shower is something like a baby shower or housewarming party for your business, where other entrepreneurs, family, and friends give you products, resources, and services to help you further your business. Kendra also offers virtual assistant services. She truly believes that just as it takes a village to raise a child, it takes a village to raise a business as well!

Rachel Dyan Panasiuk

Rachel is a Squarespace website designer based out of Winnipeg, Manitoba, Canada. Having over a decade of administrative experience, she made the decision to make 2020 HER year, making the leap to pursue her dream of working for herself. She gave her notice at her 9-5 the week before the pandemic hit in March, and has been working from home full time since May 2020. Rachel has navigated her first year of entrepreneurship with the help of Social Curator, local peer mentorship groups, and a LOT of grace. Among the things she’s learned from her mentors is the understanding that the entrepreneurial journey is simply self-development, and as entrepreneurs we get to CHOOSE what we want to offer the world…without comparison.

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The Best Instagram + Facebook Advice Starts With ONE

Jasmine Star — Mon, 26 Aug 2019 15:15:22 +0000

It’s time to flip the script, boo. While others can brag about getting 10k followers, I’m a fan of getting ONE.AT.A.TIME.

I’m a huge fan of slow, authentic, organic growth.

I never want to go viral.
I don’t wanna be popular.
I’m don’t aspire to be an influencer.

I am here to connect and serve you well.

>>When people ask for my best social media advice, this is all I got: GO DEEP, NOT WIDE.<<

So how do you build engagement organically while building real, genuine relationships?

Take time to respond to every comment. Think of Instagram as a Cocktail Party… If someone walked up to you and said, “Love your shoes!” you wouldn’t just look at them and walk away, right? Speak to your followers like you would in person.
Give the engagement you want to get. This means if you want people to leave a comment, go leave 10! So many people complain about their lack of engagement but never share the IG love on other people’s posts. The algorithm isn’t out to get you, boo.
Read someone’s caption and offer a thoughtful response. Have you ever received a comment that is just a string of random emojis and thought, “How do I respond to that?” or better yet, “Is that a bot?” Don’t be that commenter, friend! Start real conversations.

I show up on Instagram and Facebook live every single week. Not for thousands, but I talk to ONE person.

>>This type of engagement shows people that I care, that I’m real, and more than anything it changes the relationship between me and my followers because my business leads with value and service.<<

When you connect with people, share your time, and give your insight, it proves you’re there for them…not just you.

Do you agree? Ready to start creating connections one by one? Leave a comment on this post and let me know if you found this strategy helpful!

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30-Day Business Plan of Action – Facebook Group

Jasmine Star — Mon, 16 Jan 2017 06:40:02 +0000

Are you ready to get the party started?! Mark this moment, friend, because this? The time when you decided to change your business trajectory in just 30 days starts TODAY.

If you joined me last week for the Business Strategy Class on CreativeLive, we’re starting the 30-day action plan, so don’t miss out!

This is your golden opportunity to invest 20-30 minutes each day to shape your business growth plan and the best news is you’ll do it alongside a talented group of hustlers.

Join us on my Facebook page so we can share real-time feedback.

I’ll be posting daily assignment reminders to ensure we’re on the same page and celebrate our successes along the way.

Get ready for the BIG changes…this is just the start of amazing things. I promise.

See you on the Facebook page HERE!

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About Me

Jasmine Star — Fri, 11 May 2007 16:45:00 +0000

I wasn’t the girl who played dress up and dreamt of a pink Barbie car. I wasn’t the girl who planned her wedding at 11 years old. I wasn’t even the girl who hoped for a life outside of a 9-5 job, even though I desperately dreamed of such. I’ve lived my life carefully partitioned between what was safe and secure (which landed me in law school, locking my creativity in a box and stifling my soul), until I let myself dream. Out loud.

After marrying my best friend (and high school sweetheart) in 2005, he gifted me a camera. I unwrapped the box, but what I didn’t realize then was that I also unwrapped my dreams. With little experience, no training, but a lot of heart, I set out to become a photographer…and that’s precisely what happened.

Since the inception of my business, I’ve photographed hundreds of weddings, traveled the world to document nuptials, made memories to last a lifetime, and voted Top 10 Wedding Photographers in the World by American Photo Magazine. For the first time in my life, I let my dreams steer me toward my hopes and it resulted in taking a risk I’m proud of.

Today I’m an international wedding photographer living in Southern California with my husband, JD, and our dog, Polo. Together we shoot weddings and ensure your first day as husband and wife is etched in your hearts as the best day of your lives.

I’d be honored to chat more about your wedding, so feel free to visit my website or simply email me for more information.

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