Your Dream comes with a price tag. There’s a cost to it.

Cost of time, focus, pleasure.

Many of us want the outcome of the success—the dream—but few calculate the cost, only later to decide if it was too expensive.

Have you considered how long it will take? How much time it will take from your days, weeks, years? Have you counted how much patience it will require?

Have you committed to doing less because your dream will demand that you do more of the new thing and less of what you’re doing now?

Will you say NO to Netflix&Chill and YES to Network&Consistent? Will you chose Happy Lifetime instead of Happy Hour?

Because the price of the life you want will cost you your current one.

You might bypass a vacation this year so you can save and invest in yourself NOW so you have a future filled with more vacations for longer periods, if that’s what you wish.

What if the price tag is trading in your Hummer for a Honda…or your Honda for a used Hyundai…and saving that extra money for your business? What if changing your cost of living is the key to your success?

Could you downsize for a few years so you can place strategic bets on YOUR future…what I really mean is place bets on YOURSELF.

To be clear, I wouldn’t suggest doing something I haven’t done myself. Not because I’m strong and determined, but because my future vision is empowering me to make present sacrifices.

The cost of late nights, early mornings, long afternoons, short months. The cost of delayed trips, bypassed networking events, and saying no to binge watching The Diplomat.

But I calculated the price tag of our dream before I began.

And I continue to CHOOSE to acknowledge and accept the cost because I deeply believe the investment for my future is worth the discomfort of today. I believe in my future. And—if I might be so cheesy—I believe in YOU.

I believe that if you know the cost of your dream before you begin, you won’t find yourself negotiating with yourself once you begin.

• I’ll start next week, next month, next year.
• I’ll wait to post it.
• I’ll release it when I know it’s right.
• Maybe I wasn’t supposed to start.
• I must be doing it wrong. Maybe it’s not meant to be.
• I don’t think it should take this long.
• Maybe I just can’t do it.

Those thoughts? That’s negotiating.

These words aren’t reasons for you to stop, they are excuses why you won’t continue.

Please stop negotiating the price. You will have to pay full price for your dream. But it’ll be worth it.

When you say yes—and you don’t stop moving forward—living the hardest day in your dream life is better than the easiest year in the discounted version of everything you wanted.

So now my question for you is: Will you count the cost of your dream. And—more importantly—will you pay it?

I believe in you,

j*