Prepare your heart. This note? It’s packed FULL of real time ideation…action…and a plan.

I’m sharing it all so you can join the journey, and get a behind-the-scenes look at what I’m doing to build my personal brand (so you can do the same!).

What you’ll find below is my 3-Step Project Plan…let’s get started!

STEP ONE: THE IDEA

I mentioned a few weeks ago that I spent solo time in Lanai on a sabbatical, and—while there—I was struck with a deep desire to host a masterclass about business mindset.

No sales pitch. No ask. Just a live session to teach what I’ve learned.

This masterclass was practically CRAWLING out of me.

On the flight home, I excitedly journaled about the:

• common struggles I hear from business owners
• common desires I hear from business owners
• what I’ve learned in my entrepreneurial journey that set me up for business success

I outlined my thoughts and realized that this masterclass was a decade of frameworks and strategies that help me get UNSTUCK and into momentum.

I couldn’t wait to share!

STEP TWO: THE MARKETING

I set a meeting for the marketing team and here’s what we locked in to begin this process:

• The masterclass date
• The Promise (what you’ll get/learn if you attend)
• The Call to Action (what we want you to do with this new information)
• Promotional assets (short videos, carousels, photos, blog posts, podcasts, etc)
• A timeline to completion (we had to work FAST if I wanted to teach it in just a few weeks)

STEP THREE: THE METRICS AND GOALS

Since this will be a pitch-free masterclass, I needed to hone in on WHY I wanted to do it.

(Let’s be real: SO much time, resources, and planning go into these live events, so I needed to clearly outline my objectives to determine a return on investment [ROI].)

Reasons Why:

• To serve people on my newsletter and provide a free class as a token of thanks
• To get new people to sign up for the class as a way to expand my newsletter list
• Use the live class as a way to get real feedback from people what content/classes they’d like to see more of

We set metrics (like how many people we want to sign up, how many new subscribers we’d like to attract, how many people give us feedback, etc.), and now we’re off the races.

Last week—on a flight to Nashville for a speaking event—I completed the masterclass…and now I have a few weeks to practice it.

WISH ME LUCK BECAUSE I GET SO NERVOUS!

Like always, it’s an honor to share my journey because as you step further into building a business, I can’t wait to see how you expand your personal brand along the way.

Your fellow hustler in flow,

j*