My mom had brain surgeries and chemotherapy, and radiation (it was so aggressive that she spent many months in bed).

After a particularly long stretch of being bed-bound, she worked with a physical therapist to gain strength and walk for more than just a few steps at a time.

Lemme tell you: Watching my mom re-learn how to walk was a mind-flip moment.

When she was 22 years younger, she was watching me take my first step, and all these years later, it felt like I was watching her take her first steps all over again.

But here’s the tricky part: She began to sob when she couldn’t take more than a few, and felt like it was impossible for her to do what she wanted to do.

My mother–even if she didn’t say it out loud–felt like she was failing.

My dad and all my siblings were cheering her on and WE believed in her, but if she didn’t believe in herself and her first steps, nothing we said mattered.

And all these years later, here’s what I know to be true: If you don’t believe in YOU, it will never work.

• Your dreams won’t work.
• Your work won’t work.
• You’ll never get other people to believe in you.

Is that hard to hear? Does it sting? Maybe it even offends you. I get that.

But it’s still true.

In fact, if you look back at things in your life that didn’t work out the way you hoped, it’s most likely that you stopped believing.

In the project, the job, the people, the outcome, maybe yourself.

And while you can’t control things or people that aren’t you, you can control YOUR belief.

So, how? How can you control your beliefs when it feels nearly impossible at times?

I’m going to walk you through the three steps that help you rebuild unshakable belief from the inside out.

STEP ONE:  CLARITY

Most entrepreneurs get stuck because they’re still identifying as the version of themselves who struggled.

Belief doesn’t grow when you keep consulting your past…it grows when you intentionally direct your attention to who you’re becoming.

Instead of trying to become this person overnight, choose one identity shift to practice today.

Just one.

• “I’m someone who follows through.”
• “I’m someone who takes the next step even when I doubt myself.”
• “I’m someone who learns the skill instead of judging myself for not knowing it yet.”

Belief grows when your actions match the identity you want, not the identity you’re leaving behind.

STEP TWO:  PROOF

Let’s talk about evidence.  Oh how I LOVE evidence.  I went to law school so I’m obsessed with having, looking for, or finding evidence.  In a case, it’s the only thing that matters.  Not opinion, not she-said, he-said…EVIDENCE.

Belief doesn’t grow from willpower — it grows from proof.

A lot of business owners underestimate themselves because they judge their success only by the big results… instead of by the small, powerful evidence that they’re becoming the kind of person who succeeds.

So here’s what you should do: Create micro-wins.

Not giant, overwhelming promises.

Simple, doable steps.

Instead of saying  “I’ll post daily forever,” try —> “I will post three times this week.”

Instead of “I’ll change my entire offer,” try —> “I will refine one section today.”

Small wins create momentum — and momentum is how belief grows.

PART THREE:  RESILIENCE

You don’t struggle because you’re not capable.

You struggle because Success asks you to stay in discomfort…and most people were never taught how to do that.

I want you to normalize something: You are supposed to feel awkward, behind, or unqualified in the middle of your journey.

That feeling is not a sign to stop — it’s a sign that you’re in the exact place where growth happens.

If you practice these three steps, you will rebuild a level of belief that feels steady, strong, and deeply yours.

Not because you got lucky.

Not because things suddenly got easy.

But because you learned how to believe in yourself again — one aligned action, one moment of proof, and one resilient realization at a time.

Before I end, I should probably mention my mom is walking now. She turned her doubt into belief and it changed her life.

She set a powerful example for me, and I hope her story can also give you hope that you can change your future when you believe in yourself today.

Your Biggest Believer,

j*

P.S. Do you overthink overthinking? I’m basically an Olympic champion of overthinking, so I’m sharing a podcast episode of the BEST way I’ve found to lessen it and actually make it productive in my life and business. Listen to it >HERE<.

The post How To Build Unshakable Confidence appeared first on Jasmine Star.

Even better, he shared how we can make incredible decisions in three specific ways.

Dr. Alan studies the science of entrepreneurship and decision making, so if you’re:

• Feeling stuck
• Unsure about the next best move to take; and/or
• Want to improve your decision-making skills

…THIS episode is for you.

It’s a perfect way to enter the New Year empowered to take big, bold, and exciting moves.

Your Latina Hype Girl,

j*

The post Smarter Decisions = Make More $ (Here’s How) appeared first on Jasmine Star.

I look forward to high-fiving you on New Year’s Eve for all the lessons you learned, how hard you tried, and who you became in the process.

Congratulations in advance,

j*

P.S. Think you’ll love this podcast, all about money, mindset, and what changed to help me make millions in business.

The post NO NEWSLETTER appeared first on Jasmine Star.

You’re in the right place.

I’m excited to share my Engagement to Customers Framework (it works for all types of businesses and experience levels!), so let’s dive in.

Part ONE: Go to Them.

The biggest struggle I see with people who want to sell something is that they expect people to find them, or seek them out…as if, by magic or luck, someone will just stumble across their offer. I mean, sure, it could happen, but it’s not likely. So if it’s not likely that someone will find what it is you’re selling, that means YOU must GO to them. You must search and find them. It means you have to put YOURSELF in THEIR world. So, how? How do you do this?

You think about where they hang out online. Remember, if you want to use social media to grow your business, you must remember that it’s social. The best thing you can do for your business is to be social on social media.

Think about if you and I were both selling business consulting, and we were invited to a cocktail party. If you and I walked in at the same time, and I marched to the center of the room, grabbed the mic from the deejay, and announced, “Hello, my name is Jasmine Star and I’m a business consultant, I’m ready to be hired. What do you need help with?” Do you think anyone would respond? No, not at all, I just interrupted their social conversations to make an announcement they weren’t ready for.

AND YET THAT IS WHAT SO MANY PEOPLE DO ON SOCIAL MEDIA. Their posts barge into the feed and announce they have something to sell.

But now imagine if you and I walk into the cocktail party, and you walk over to the line at the bar and strike up a one-on-one conversation with the person in front of you. You might ask where they’re from, or what they do. You might discover you have things in common, or maybe they’re totally opposite from you but you’re asking more questions about their life. You might ask what they do for a living, and—chances are—they’ll ask the same from you. “So, what do you do?”

It’s at THIS time—after personalized attention and small talk—that you share you’re a business strategist for first-time funded female founders in Silicon Valley. Boom.

Your introduction is clear, who you work with is clear, and the person you’re speaking to knows how to proceed next. If she’s your dream client, or knows someone who is, this CONVERSATION is exactly what she needs to contextualize how she wants to engage.

If you had three similar conversations the rest of the night at the cocktail party, you are WAY more likely to get a lead for your business, than I could ever be by grabbing the mic trying to get attention on what I’m selling.

So now that we know how powerful one-on-one conversations are for business, let’s move this from a cocktail party example to social media (which, in case you didn’t know, is a cocktail party online).

I want you to carefully choose what cocktail party you attend. Remember, you’re expecting people to find you, but YOU have to Go To Them, to their party. There are three great ways to choose a party to engage with:

(1) The Comment Party – This is where you’ll start connecting with people in the comments of your posts and (if you’re not getting comments on your posts) the comments of other peoples’ posts. Let’s say you’re a productivity specialist and you have a time productivity offer for busy moms with toddlers. If you think your dream customer follows Marie Kondo to help simplify and organize her life, then be sure to engage in Marie Kondo’s comments, offering helpful tips or insights to people’s comments in relation to your productivity knowledge. Perhaps someone leaves a comment that states she loves this content, but just wishes she had time to actually do it, this would be a great way for you to leave a helpful tip to help her save time. When she gets a notification that you replied to her comment, she might click on your account and learn more, or simply just reply as a comment, which is the start of a new conversation. You didn’t pitch her. You didn’t sell her. You just gave helpful advice that positions you and your offer in a great light.

(2) The Group Party – Despite what many people think, Facebook groups aren’t dead. In fact, millions of people interact in a group daily. There’s a good chance your dream customer is actually in one…you just need to find it. And when you do, you’re going to join the group, you’ll leave helpful tips and advice to members’ questions and posts, and you might even create a post sharing helpful insights or How To’s. Remember, you’re not pitching, you’re not selling, you’re simply GOING To THEM.

(3) Host The Party – This means you’re creating a group, community, or an account that isn’t about your business, necessarily, but a place that attracts your dream customers. Let’s go back to that example of a Productivity Specialist…you can create a group or community about Balancing Life as a Mom with toddlers. This is for toddler moms to connect and find relationships and conversations to help them, but because you’re the owner of the group (a.k.a. you’re throwing the party), you can create posts all about productivity tips that will help them as moms and position you as the authority. This is an incredibly powerful way to create connections and get people interested in you and your offer.

PART TWO: Help Them.

I’m about to share examples of how I see my students do this to give you great ideas, but I need to start by setting the terms of this note.

Whenever I recommend that business owners Help their customers for free, I’m met with one of two responses: (1) why would I share what I know for free? or (2) I’m not sure what I share is that helpful. Both of these responses are detrimental.

The best way to get someone to buy from you is to share what you know (in fact, I’m doing that right NOW…I’m giving away all of my insights, knowledge, and advice, because I believe we’re building trust and—one day—you might consider one of my offers to be exactly what you need…but far before I sell or you buy, you need to decide if you can trust me…that’s what good content does).

Now, if you think you don’t have anything special to share or a good way to help, I’m going to say what I know to be true: What comes easy to you doesn’t come easy for everyone else. Period.

Because it comes easy for you, it’s sign you’re gifted in this area, not that it’s not unique. The better you get at sharing and helping, the more leads begin to come your way.

In point one, I shared how to find them, and then I gave examples of how you can help by adding comments or making content. But I think now would be a great time to share real examples of how I see of our students bringing it to life.

I created The Consistent $10K, a 90-day program to help you build an online business that generates $10,000 a month consistently. One of the core methods myself and our coaches teach is to Find Leads and Help Them before you sell to them.

If you’re hearing this and are doubtful it could happen, you’re not alone. It’s totally natural for you to be a skeptic, or—worse—maybe you’ve tried it and it didn’t work. I have great news: You probably didn’t try it the way we know it works.

Let me introduce you to a few of my students and break down HOW my students do the first two parts of this framework: Find Them, and Help Them.

• Erica is creating an offer for first-time postpartum moms. Her passion is helping new moms enjoy the experience, understand who they’ve become, and keep their bodies healthy. She’s following pregnant influencers who are sharing their journey, and Erica is offering insights and helpful tips in the comments for the influencer, but also for followers who are asking questions in the comments. Erica also joined Facebook groups for pregnant moms and is creating helpful posts in the group and comments. She is FINDING her dream customers, and HELPING them.
• Meghan created an offer teaching home owners how to create and rent studios on their property for events and photoshoots. She bought a Facebook group of photographers who use greenhouses as their ‘studios’ and want to style them better – she’s engaging with members of the group, learning their pain points, and building trust with them in her expertise. She is FINDING her dream customers, and HELPING them.
• Jennifer is creating an offer for parents of ADHD kids – showing them how to use brain based routines to help navigate every day life. Jennifer is creating educational content for parents to share her best practices, but her content also shows how empathetic she is to the struggle navigating parenthood can be. In the comments, she is creating connections with parents and it’s the most powerful way to build trust. In fact, when parents are learning such powerful things by her posts, they simply can’t imagine all the even more powerful things inside her offer. She is FINDING her dream customers, and HELPING them.

PART THREE: Invite Them.

This is not to be confused with SELL them. The sales process will come, but the best way for a client or customer to be in charge is for them to determine if they’re even interested or considering your offer. No one wants to be sold to unless they know what’s being sold.

If you try selling me a car right now, I’m zero percent buying it. I’m not interested in a car right now. But if you invited me to learn more about how you sell cars and what cars are available, I am empowered to determine if that is something I’m interested in. Do you see the difference?

The Invitation isn’t the sales process, it’s just a way to empower someone to learn if it’s something they’re even remotely interested in. Are you ready to see this in action? I’d love for you to experience MY OWN invitation to you. If you’d like to see what the Invitation process looks like, please visit >>THIS LINK<< so you can experience my invitation and determine the next best steps for yourself.

Now it’s time for a recap of the Engagement to Customers Framework:

• FIND them (you’ll do this at the Comments party, the Group party, or Host the party).
• HELP them (you’ll share your best stuff for free as a way to build trust and authority).
• INVITE them (this isn’t a sales pitch, it’s just a way for people to learn more).

Thank you so much for reading this and investing in yourself as you build a business and life you love.

Your Believer,

j*

The post Turn Engagement Into Customers appeared first on Jasmine Star.

The consulting call began as a business strategy session, but quickly turned into a bigger conversation about finding a North Star.

Allow me to back up and explain the framework I use to avoid analysis paralysis and move through feelings of being stuck.

A few years ago—a time when my business was wildly changing, motherhood reached a new peak, and I was running on all cylinders—I needed a way to align big-picture dreams with small daily decisions.

Have you ever felt drained by making huge decisions with very little information on an imperative timeline?

THAT WAS THE STORY OF MY LIFE 24/7.

I needed a way to quickly sift through the important decisions to keep me aligned to my big goals.

I began by asking myself what I wanted.

I wish I could say that it hit me like a lightning bolt, but in the beginning, I sat with my pen, completely dumbstruck that I couldn’t actually find an answer.

I wanted everything. I wanted nothing. I wanted it all. I wanted a fresh loaf of sourdough bread and fresh butter. I wanted to not be gluten free.

Since the exercise wasn’t leading anywhere productive, I decided to simply write down a desire when I saw or imagined it.

(For example, I saw Leila Hormozi post a job listing for a Content Strategist, so I added it to my list…my neighbor hired a professional organizer for her kitchen, so I added it to my list… an influencer on Instagram had her manicurist do her nails for an at-home appointment, so I added it to my list, etc.)

Sometimes I wrote one thing a day, other times it was 10 things. The goal was just to get into the habit of defining what I wanted.

After a couple of weeks, I had a pile of Wants, but what did I actually Want?

I began to look for patterns between each entry and soon enough I clearly saw what I desperately wanted: TIME.

Everything I wanted to do/have/buy was to get more time.

Soon I realized it wasn’t about optimizing for extra minutes, but for extra moments that truly mattered to me.

What I wanted was to build a business and life that empowered me to have more time (quality time, presence, not just mere hours added to my day) for two main reasons: 1. creativity; and 2. my family.

Once I identified what I truly wanted, I titled it, My North Star.

Every decision I soon began to make was supposed to get my closer—not further—from My North Star.

Should I sign that contract? Should I extend into a new offer? Should I make that investment?

If it wasn’t pointing me to My North Star, I wasn’t doing it.

I explained this process to my consulting client, and said I believed she was stuck because she didn’t know what she wanted.

She was smart, talented, hard-working, and successful…she wasn’t stuck, she simply didn’t have a North Star to guide her decisions.

As you navigate your life and business today, I hope you take time to define your North Star.

It’ll help guide your decisions to what matters most, what you want, and support your definition of success.

In fact, today on >>my podcast<<, I explained how/why I invested to attend a Founder’s Retreat in Austin, Texas (and gave behind-the-scenes access to what transpired).

It was a mastermind-style event that empowered me to step into a creative form of leadership, as well as give me time with my family since we traveled together.

I hope you define what you Want…and it’s an honor to support your journey along the way.

Your fan,

j*

The post Can I Ask: What Do You Actually WANT? appeared first on Jasmine Star.

Cost of time, focus, pleasure.

Many of us want the outcome of the success—the dream—but few calculate the cost, only later to decide if it was too expensive.

Have you considered how long it will take? How much time it will take from your days, weeks, years? Have you counted how much patience it will require?

Have you committed to doing less because your dream will demand that you do more of the new thing and less of what you’re doing now?

Will you say NO to Netflix&Chill and YES to Network&Consistent? Will you chose Happy Lifetime instead of Happy Hour?

Because the price of the life you want will cost you your current one.

You might bypass a vacation this year so you can save and invest in yourself NOW so you have a future filled with more vacations for longer periods, if that’s what you wish.

What if the price tag is trading in your Hummer for a Honda…or your Honda for a used Hyundai…and saving that extra money for your business? What if changing your cost of living is the key to your success?

Could you downsize for a few years so you can place strategic bets on YOUR future…what I really mean is place bets on YOURSELF.

To be clear, I wouldn’t suggest doing something I haven’t done myself. Not because I’m strong and determined, but because my future vision is empowering me to make present sacrifices.

The cost of late nights, early mornings, long afternoons, short months. The cost of delayed trips, bypassed networking events, and saying no to binge watching The Diplomat.

But I calculated the price tag of our dream before I began.

And I continue to CHOOSE to acknowledge and accept the cost because I deeply believe the investment for my future is worth the discomfort of today. I believe in my future. And—if I might be so cheesy—I believe in YOU.

I believe that if you know the cost of your dream before you begin, you won’t find yourself negotiating with yourself once you begin.

• I’ll start next week, next month, next year.
• I’ll wait to post it.
• I’ll release it when I know it’s right.
• Maybe I wasn’t supposed to start.
• I must be doing it wrong. Maybe it’s not meant to be.
• I don’t think it should take this long.
• Maybe I just can’t do it.

Those thoughts? That’s negotiating.

These words aren’t reasons for you to stop, they are excuses why you won’t continue.

Please stop negotiating the price. You will have to pay full price for your dream. But it’ll be worth it.

When you say yes—and you don’t stop moving forward—living the hardest day in your dream life is better than the easiest year in the discounted version of everything you wanted.

So now my question for you is: Will you count the cost of your dream. And—more importantly—will you pay it?

I believe in you,

j*

The post You Can Afford More than You’ve Been Lead to Believe appeared first on Jasmine Star.

As one who loves to celebrate love, I posted the following on social media:

@jdstar it’s our 20th anniversary When we took our vows, they were the most important words to us.

But that’s what they were: words.

Promises take on an entirely new meaning when they become actions.

“TO LOVE, HONOR, CHERISH TIL DEATH DO US PART…”

Warm, home cooked dinners, long mornings sipping coffee together, orchestrating a perfect playlist feels like LOVE.

When you push me into bigger rooms, ask for my advice, and include me in all decisions feels like HONOR.

Planning family date nights, all of us reading in bed, and us holding hands in the ocean are moments we CHERISH.

You are the pure embodiment of love in action, not just words.

Last night you asked me if I’d want to do another 20 years by your side, and I responded I wanted another 200.

Feliz aniversario mi amor.

(Thank you to our five year old daughter for taking our photo YOU MUST TAKE AFTER YOUR MOTHER BABY GIRL )

— … — … — … —

After I posted that on social media, I realized that wasn’t really true. Or at least not fully encompassing of the truth.

It felt too perfect. And the trip? It was anything but perfect.

So I posted this on Instagram the following day:

Cheers to your shadows and success,

j*

The post The (non)reality of Social Media appeared first on Jasmine Star.

It’s for the following reason: The life you want is just beyond your current situation.

It’s calling out to you, begging to keep going.

It’s asking you to make changes TODAY so you get results tomorrow.

It’s requiring you to stick.to.the.plan.

Your future life is reminding you to do what other people won’t, to get results other people will never have.

What you want is on the other side of consistency, so this note? It’s a reminder.

Do what needs to be done today so tomorrow is everything you imagined.

AND MORE.

With intention,

j*

The post This is the Reminder U Didn’t Know U Needed appeared first on Jasmine Star.

I’m sharing it all so you can join the journey, and get a behind-the-scenes look at what I’m doing to build my personal brand (so you can do the same!).

What you’ll find below is my 3-Step Project Plan…let’s get started!

STEP ONE: THE IDEA

I mentioned a few weeks ago that I spent solo time in Lanai on a sabbatical, and—while there—I was struck with a deep desire to host a masterclass about business mindset.

No sales pitch. No ask. Just a live session to teach what I’ve learned.

This masterclass was practically CRAWLING out of me.

On the flight home, I excitedly journaled about the:

• common struggles I hear from business owners
• common desires I hear from business owners
• what I’ve learned in my entrepreneurial journey that set me up for business success

I outlined my thoughts and realized that this masterclass was a decade of frameworks and strategies that help me get UNSTUCK and into momentum.

I couldn’t wait to share!

STEP TWO: THE MARKETING

I set a meeting for the marketing team and here’s what we locked in to begin this process:

• The masterclass date
• The Promise (what you’ll get/learn if you attend)
• The Call to Action (what we want you to do with this new information)
• Promotional assets (short videos, carousels, photos, blog posts, podcasts, etc)
• A timeline to completion (we had to work FAST if I wanted to teach it in just a few weeks)

STEP THREE: THE METRICS AND GOALS

Since this will be a pitch-free masterclass, I needed to hone in on WHY I wanted to do it.

(Let’s be real: SO much time, resources, and planning go into these live events, so I needed to clearly outline my objectives to determine a return on investment [ROI].)

Reasons Why:

• To serve people on my newsletter and provide a free class as a token of thanks
• To get new people to sign up for the class as a way to expand my newsletter list
• Use the live class as a way to get real feedback from people what content/classes they’d like to see more of

We set metrics (like how many people we want to sign up, how many new subscribers we’d like to attract, how many people give us feedback, etc.), and now we’re off the races.

Last week—on a flight to Nashville for a speaking event—I completed the masterclass…and now I have a few weeks to practice it.

WISH ME LUCK BECAUSE I GET SO NERVOUS!

Like always, it’s an honor to share my journey because as you step further into building a business, I can’t wait to see how you expand your personal brand along the way.

Your fellow hustler in flow,

j*

The post Insider Look: My Newest Marketing Plan appeared first on Jasmine Star.