You’re in the right place.

I’m excited to share my Engagement to Customers Framework (it works for all types of businesses and experience levels!), so let’s dive in.

Part ONE: Go to Them.

The biggest struggle I see with people who want to sell something is that they expect people to find them, or seek them out…as if, by magic or luck, someone will just stumble across their offer. I mean, sure, it could happen, but it’s not likely. So if it’s not likely that someone will find what it is you’re selling, that means YOU must GO to them. You must search and find them. It means you have to put YOURSELF in THEIR world. So, how? How do you do this?

You think about where they hang out online. Remember, if you want to use social media to grow your business, you must remember that it’s social. The best thing you can do for your business is to be social on social media.

Think about if you and I were both selling business consulting, and we were invited to a cocktail party. If you and I walked in at the same time, and I marched to the center of the room, grabbed the mic from the deejay, and announced, “Hello, my name is Jasmine Star and I’m a business consultant, I’m ready to be hired. What do you need help with?” Do you think anyone would respond? No, not at all, I just interrupted their social conversations to make an announcement they weren’t ready for.

AND YET THAT IS WHAT SO MANY PEOPLE DO ON SOCIAL MEDIA. Their posts barge into the feed and announce they have something to sell.

But now imagine if you and I walk into the cocktail party, and you walk over to the line at the bar and strike up a one-on-one conversation with the person in front of you. You might ask where they’re from, or what they do. You might discover you have things in common, or maybe they’re totally opposite from you but you’re asking more questions about their life. You might ask what they do for a living, and—chances are—they’ll ask the same from you. “So, what do you do?”

It’s at THIS time—after personalized attention and small talk—that you share you’re a business strategist for first-time funded female founders in Silicon Valley. Boom.

Your introduction is clear, who you work with is clear, and the person you’re speaking to knows how to proceed next. If she’s your dream client, or knows someone who is, this CONVERSATION is exactly what she needs to contextualize how she wants to engage.

If you had three similar conversations the rest of the night at the cocktail party, you are WAY more likely to get a lead for your business, than I could ever be by grabbing the mic trying to get attention on what I’m selling.

So now that we know how powerful one-on-one conversations are for business, let’s move this from a cocktail party example to social media (which, in case you didn’t know, is a cocktail party online).

I want you to carefully choose what cocktail party you attend. Remember, you’re expecting people to find you, but YOU have to Go To Them, to their party. There are three great ways to choose a party to engage with:

(1) The Comment Party – This is where you’ll start connecting with people in the comments of your posts and (if you’re not getting comments on your posts) the comments of other peoples’ posts. Let’s say you’re a productivity specialist and you have a time productivity offer for busy moms with toddlers. If you think your dream customer follows Marie Kondo to help simplify and organize her life, then be sure to engage in Marie Kondo’s comments, offering helpful tips or insights to people’s comments in relation to your productivity knowledge. Perhaps someone leaves a comment that states she loves this content, but just wishes she had time to actually do it, this would be a great way for you to leave a helpful tip to help her save time. When she gets a notification that you replied to her comment, she might click on your account and learn more, or simply just reply as a comment, which is the start of a new conversation. You didn’t pitch her. You didn’t sell her. You just gave helpful advice that positions you and your offer in a great light.

(2) The Group Party – Despite what many people think, Facebook groups aren’t dead. In fact, millions of people interact in a group daily. There’s a good chance your dream customer is actually in one…you just need to find it. And when you do, you’re going to join the group, you’ll leave helpful tips and advice to members’ questions and posts, and you might even create a post sharing helpful insights or How To’s. Remember, you’re not pitching, you’re not selling, you’re simply GOING To THEM.

(3) Host The Party – This means you’re creating a group, community, or an account that isn’t about your business, necessarily, but a place that attracts your dream customers. Let’s go back to that example of a Productivity Specialist…you can create a group or community about Balancing Life as a Mom with toddlers. This is for toddler moms to connect and find relationships and conversations to help them, but because you’re the owner of the group (a.k.a. you’re throwing the party), you can create posts all about productivity tips that will help them as moms and position you as the authority. This is an incredibly powerful way to create connections and get people interested in you and your offer.

PART TWO: Help Them.

I’m about to share examples of how I see my students do this to give you great ideas, but I need to start by setting the terms of this note.

Whenever I recommend that business owners Help their customers for free, I’m met with one of two responses: (1) why would I share what I know for free? or (2) I’m not sure what I share is that helpful. Both of these responses are detrimental.

The best way to get someone to buy from you is to share what you know (in fact, I’m doing that right NOW…I’m giving away all of my insights, knowledge, and advice, because I believe we’re building trust and—one day—you might consider one of my offers to be exactly what you need…but far before I sell or you buy, you need to decide if you can trust me…that’s what good content does).

Now, if you think you don’t have anything special to share or a good way to help, I’m going to say what I know to be true: What comes easy to you doesn’t come easy for everyone else. Period.

Because it comes easy for you, it’s sign you’re gifted in this area, not that it’s not unique. The better you get at sharing and helping, the more leads begin to come your way.

In point one, I shared how to find them, and then I gave examples of how you can help by adding comments or making content. But I think now would be a great time to share real examples of how I see of our students bringing it to life.

I created The Consistent $10K, a 90-day program to help you build an online business that generates $10,000 a month consistently. One of the core methods myself and our coaches teach is to Find Leads and Help Them before you sell to them.

If you’re hearing this and are doubtful it could happen, you’re not alone. It’s totally natural for you to be a skeptic, or—worse—maybe you’ve tried it and it didn’t work. I have great news: You probably didn’t try it the way we know it works.

Let me introduce you to a few of my students and break down HOW my students do the first two parts of this framework: Find Them, and Help Them.

• Erica is creating an offer for first-time postpartum moms. Her passion is helping new moms enjoy the experience, understand who they’ve become, and keep their bodies healthy. She’s following pregnant influencers who are sharing their journey, and Erica is offering insights and helpful tips in the comments for the influencer, but also for followers who are asking questions in the comments. Erica also joined Facebook groups for pregnant moms and is creating helpful posts in the group and comments. She is FINDING her dream customers, and HELPING them.
• Meghan created an offer teaching home owners how to create and rent studios on their property for events and photoshoots. She bought a Facebook group of photographers who use greenhouses as their ‘studios’ and want to style them better – she’s engaging with members of the group, learning their pain points, and building trust with them in her expertise. She is FINDING her dream customers, and HELPING them.
• Jennifer is creating an offer for parents of ADHD kids – showing them how to use brain based routines to help navigate every day life. Jennifer is creating educational content for parents to share her best practices, but her content also shows how empathetic she is to the struggle navigating parenthood can be. In the comments, she is creating connections with parents and it’s the most powerful way to build trust. In fact, when parents are learning such powerful things by her posts, they simply can’t imagine all the even more powerful things inside her offer. She is FINDING her dream customers, and HELPING them.

PART THREE: Invite Them.

This is not to be confused with SELL them. The sales process will come, but the best way for a client or customer to be in charge is for them to determine if they’re even interested or considering your offer. No one wants to be sold to unless they know what’s being sold.

If you try selling me a car right now, I’m zero percent buying it. I’m not interested in a car right now. But if you invited me to learn more about how you sell cars and what cars are available, I am empowered to determine if that is something I’m interested in. Do you see the difference?

The Invitation isn’t the sales process, it’s just a way to empower someone to learn if it’s something they’re even remotely interested in. Are you ready to see this in action? I’d love for you to experience MY OWN invitation to you. If you’d like to see what the Invitation process looks like, please visit >>THIS LINK<< so you can experience my invitation and determine the next best steps for yourself.

Now it’s time for a recap of the Engagement to Customers Framework:

• FIND them (you’ll do this at the Comments party, the Group party, or Host the party).
• HELP them (you’ll share your best stuff for free as a way to build trust and authority).
• INVITE them (this isn’t a sales pitch, it’s just a way for people to learn more).

Thank you so much for reading this and investing in yourself as you build a business and life you love.

Your Believer,

j*

The post Turn Engagement Into Customers appeared first on Jasmine Star.

I’m sharing it all so you can join the journey, and get a behind-the-scenes look at what I’m doing to build my personal brand (so you can do the same!).

What you’ll find below is my 3-Step Project Plan…let’s get started!

STEP ONE: THE IDEA

I mentioned a few weeks ago that I spent solo time in Lanai on a sabbatical, and—while there—I was struck with a deep desire to host a masterclass about business mindset.

No sales pitch. No ask. Just a live session to teach what I’ve learned.

This masterclass was practically CRAWLING out of me.

On the flight home, I excitedly journaled about the:

• common struggles I hear from business owners
• common desires I hear from business owners
• what I’ve learned in my entrepreneurial journey that set me up for business success

I outlined my thoughts and realized that this masterclass was a decade of frameworks and strategies that help me get UNSTUCK and into momentum.

I couldn’t wait to share!

STEP TWO: THE MARKETING

I set a meeting for the marketing team and here’s what we locked in to begin this process:

• The masterclass date
• The Promise (what you’ll get/learn if you attend)
• The Call to Action (what we want you to do with this new information)
• Promotional assets (short videos, carousels, photos, blog posts, podcasts, etc)
• A timeline to completion (we had to work FAST if I wanted to teach it in just a few weeks)

STEP THREE: THE METRICS AND GOALS

Since this will be a pitch-free masterclass, I needed to hone in on WHY I wanted to do it.

(Let’s be real: SO much time, resources, and planning go into these live events, so I needed to clearly outline my objectives to determine a return on investment [ROI].)

Reasons Why:

• To serve people on my newsletter and provide a free class as a token of thanks
• To get new people to sign up for the class as a way to expand my newsletter list
• Use the live class as a way to get real feedback from people what content/classes they’d like to see more of

We set metrics (like how many people we want to sign up, how many new subscribers we’d like to attract, how many people give us feedback, etc.), and now we’re off the races.

Last week—on a flight to Nashville for a speaking event—I completed the masterclass…and now I have a few weeks to practice it.

WISH ME LUCK BECAUSE I GET SO NERVOUS!

Like always, it’s an honor to share my journey because as you step further into building a business, I can’t wait to see how you expand your personal brand along the way.

Your fellow hustler in flow,

j*

The post Insider Look: My Newest Marketing Plan appeared first on Jasmine Star.

I’ll start the game…

The first thing I sold was magazines door-to-door.

(Actually I sold magazine subscriptions as an eight year old, knocking on doors, to earn a sleeping bag for summer camp.)

The last thing I sold was an IDEA.

In an unexpected turn of events, my friend offered her beach home for my family to stay for the holiday week.

It was last minute. It was unexpected. And it sounded like a dream.

I turned to JD and sold him an idea, a picture of us spending five days in Santa Barbara without social media, work, or plans.

Just presence.

My sales pitch must’ve been so good because he agreed…and the trip exceeded even our wildest imaginations.

Speaking of SALES…

Have you ever felt your heart race the moment you present an offer (and hope for someone to buy!)?

Pull up a chair (and maybe grab an energy drink [or three, because Shelby Saap did!] ), because today’s >podcast episode< is pure sales gold.

I sat down with Shelby Saap, a powerhouse high-ticket sales closer expert who trains women to build thriving sales careers…

…and she’s walking us through the art of transforming common objections into confident YESes.

(She may or may not have helped me create my Santa Barbara vacation pitch!)

This episode is a deep dive into the mindset, energy, and structure it takes to not just make a sale, but to build long-term trust and value in the process.

Whether you’re the founder making your own sales, or you’re training your team to do it for you, this episode is the playbook you didn’t know you were missing.

Let’s rewrite the narrative that sales are scary or slimy—and instead, let’s view objections as opportunities to serve. Listen >>HERE<<.

I want to know: What Was Your First and Last Sales?

j*

The post How to Close 7-Figure Sales appeared first on Jasmine Star.

Let me back up for a second: I’ve done sales in my businesses in two specific ways: 1. Me selling, one on one; or 2. Me selling, one-to-many by way of a masterclass.

It’s worked incredibly well, but as the business scaled, I realized I wanted to personalize the sales process. Human to human.

So we began systematizing our sales process and THEN I DECIDED TO THROW A WRENCH IN THE PLAN.

I suggested to the team that we should invest in a sales development program so we could build our new department the best way, from the start.

This sounds good in theory, but when I presented this idea, the facts looked like taking a few steps backwards (it’s not lost on me that I could’ve spruced up my sales pitch to my own team!):

• It was $15k for a 90-day program.
• It would require certain members of the team (myself included) in weekly calls and trainings.
• We needed to delay the launch to ensure we reworked our new offer for the new sales process.

Despite this reverse tango, I convinced the team this was the best decision…UNTIL I WAS PUT ON THE SPOT IN A MEETING.

During our first training, the sales coaches walked through our sales process, and gave feedback but paused when we said we were recruiting for our new sales team.

[Silence ensued.]

The coaches looked at each other across the Zoom screen and then said, “We think it’s best for you to handle the first 271 sales calls…”

My teammate Katie and I sat there stunned.

HOW? WHY? WHEN? MAYDAY MAYDAY THIS IS NOT PART OF THE PLAN.

And then the coach said something I’ve always known to be true: You need to understand every part of your business if you expect the best people to scale it for you.

And just like that, I cleared my calendar and began training for sales calls.

How do I feel? Enlightened, excited, and a bit overwhelmed (but not overcome).

I’ve had to consolidate meetings, postpone content creation days, triple batch podcast recordings, cancel trips, and accept that this is the cost of scaling in new ways.

I’m creating video diaries of creating this new department, with the hopes that I can share it one day.

Q: Would you want to watch a behind-the-scenes podcast of how we’re building our new sales department?

I decided to write this note for a few reasons:

• If you’re in a season building new things and feeling like a pair of running shoes in a dryer, you’re not alone.
• If you’ve had a plan flip upside down on you, you’re not alone.
• If you’re investing in yourself and it feels like all you’ve done is slow your process, you’re not alone.

If this is the price of growing beyond my wildest expectations, then I’ll happily pay rent.

I hope the same for you.

On that note, I shared >>a podcast this week<< about where you and I will be in four weeks…it’s my exact 30-day growth plan and I’m sharing the framework so you can use it too.

Here’s to us clearing calendars, paying rent, and scaling in new ways,

j*

The post You’re Invited: Behind the Scenes of 271 Sales Calls appeared first on Jasmine Star.

Welcome to story time. Pull up a chair, flip your mug right side up, and lean in real close because I’m about to pour the tea.

Do I want to? No. Not at all.

But after I posted a VERY PUBLIC PITCH, people asked for an update. A follow up, if you will.

If you’re unfamiliar with what I’m referring to, you can find the vlog on YouTube >>here<<.

The truth of the matter is: I MADE THE VLOG FOR ME.

I simply documented the process of:

• Trying new things.
• Getting uncomfortable.
• Pitching for the fun of it.
• Forcing myself to be seen as a I build (even though all I want to do is hide).

I also made the vlog for you. I posted it because it’s tempting to watch people scale their business and imagine it’s easier for them.

That—somehow—the only answer is yes, the investment checks flow like a chocolate fountain, and growth is effortless.

But the truth of the matter is that scaling comes with a bucket of NOs before breakfast, money is managed like a level 10 Tetris game, and growth looks like dirt under your fingernails and nestled in between your teeth.

My vlog was just a tiny look at the reality of what it means to try new things.

The goal? To encourage you (and me) to keep trying, iterating, and stumbling forward toward success.

One day we’ll look back and reminisce how far we’ve come.

To pitching wild ideas,

j*

P.S. Reminder: Applications close for my Mastermind THIS Thursday, June 6 @ 5pm PT. If you’re a 7-figure entrepreneur scaling to 8-figures, this is the room for you. To learn more and apply, >>click HERE<<.

The post This may ruin me (but help you) appeared first on Jasmine Star.

I’m awkward, struggle with small talk, and silently wear my emotions on my face. Yes, MY FACE HAS SUBTITLES.

In an attempt to broaden my network and foster new industry peers, I tried a strategic way to network. (As an introvert and notorious celebrator when plans cancel, this was like turning over a new leaf…or turning over an entire tree.)

Last weekend I was the keynote speaker at Create&Cultivate in Austin, Texas.

I traveled alone, but instead of hiding in my hotel room in a fluffy bathrobe and ordering a Whole Foods pre-made salad while I binged on Netflix, I made a dinner reservation.

WHO AM I??

But wait, there’s more: I made the reservation for a party of five.

Who were the other five people to join me? I had no idea…yet.

I didn’t know any of the other speakers or attendees at the event, so I posted this story on Instagram, and tagged them.

Less than an hour later, a few people replied and reposted the story.

I sent those people a Direct Message and invited them to dinner at our hotel the evening before the Summit.

Side note: When I was a kid, my family moved to a new neighborhood and I was desperate to make new friends. One day I saw a group of kids playing in the street and yelled from our front window, “Hey kids, do you wanna play?” Then I hid under the couch, terrified they’d say no. Sending those Instagram DMs made me wanna crawl under my couch as an adult.

Much to my honor and delight, I enjoyed dinner with Jera Foster-Fell, Tieghan Gerard, and Maya French.

I followed the networking advice Nick Gray shared with me on my podcast (one of my faves!) and:

• Ensured we sat at an intimate table,
• Were able to cross-communicate between seats with ease, and;
• Had three main ways to keep the conversation going by creating connections between each person at the table.

Not only did we have incredible conversations, we made each other stronger by getting real and going deep talking about scaling our businesses.

Now it’s your turn. Post an Instagram story (or LinkedIn post) tagging people at an event you’ll be at, or simply a group of people in your neighborhood you’d like to get coffee with.

The possibilities to make magic are endless.

To not hiding under the couch,

j*

The post How to Plan Strategic Networking appeared first on Jasmine Star.

Before Swifties throw beaded bracelets at my head, let me begin by explaining one thing:  When people boo at you, it means they have an opinion.

Of all the 65,000 people in the stadium (including many celebrities), no one else was booed.  Just Taylor.  People definitely had an opinion about Taylor.

It meant she mattered so much that people couldn’t resist choosing a side.

It meant those people knew who she was and cared enough to have an opinion.

It meant there were also people who stood with her, too.

And that?  The ability to have people attracted or repelled from your presence?  That is pure strength.

That.  Is.  Brand.

While most people (celebrities and business owners alike) clamor for attention, Taylor’s mere presence demanded it.

There’s a common adage that states, “A personal brand is what someone says about you when you’re not in the room.”  I’d venture to say that an unstoppable personal brand is what someone says (or boos) to your face.

Is it easy?  Hardly.  Is it worth it?  Yes, because those who support aren’t merely fans, but fanatics.

They are people who thrust you to step into your highest self, begging you to push on because it helps/inspires/educates them.

What an honor. Your brand is even MORE powerful when you show up for them.

When a confused Taylor Swift realized the Philadelphia Eagles fans were booing her, she gave a small smile and continued her conversation with friend.

May we do the same.  Smile and continue on.

…but wait…there’s more…

You might be feeling the same as Jeff when I shared my thoughts on LinkedIn:

Allow me to explain even more: Your mailman has a brand. Your grocery store associate has a brand. Your grandma has a brand.

Remember, a brand is what someone says about you when you’re not in the room.

While I agree with Jeff (yes, there’s a lot more important things in life than being a brand), it doesn’t mean your brand doesn’t exist.

Just because we don’t like the idea of personal branding, it shouldn’t allow us to choose to be “a happy idiot.” Sure, you can stick your head in the sand, but that doesn’t mean the world disappeared because you can’t see it.

The truth is that some people just won’t like you, or your business. I can choose to be happy, even when people boo me because no one will be perfect for everyone.

Yes, Santa has a personal brand. AND EVEN HE GOT BOOED.

So smile like Taylor and ho-ho-ho your way to building a brand that keeps you happy when people clap or boo for you.

j*

The post Booing Taylor Swift During the SuperBowl appeared first on Jasmine Star.

I can’t believe it, she said, I did everything, but it didn’t turn out the way I thought it would.

Allow me to set the stage…

Entrepreneur X had a great offer and scaled her business to multiple 6-figures since 2020, but saw a decline year over year since then.

She revamped her launch strategy and prepared for epic success, but the results were lower than her lowest projected estimates.

A few days after the launch, she sat across from me, dumbstruck.

She listed all! the! new! things! she implemented, and the updated! funnel! flow!, and the redesigned! sales! page!

And yet the results were lackluster.

Then I asked her one, simple question: “…but did you list-build before making the offer?”

(Translation: Did you get NEW people on your newsletter list so the OLD offer would be new to them?)

Because here’s the cold, hard truth: If you keep offering the same offer to the same people, sales will decrease over time.

Why? In order for sales to grow, you need new leads.

If you’re not getting new leads, your current lead list (newsletter, social media, warm ads) won’t likely convert if they’ve continuously seen the same offer (or, in the case of Entrepreneur X, the same offer for the last four years).

So let’s chat about how to actively get new leads…

I created free resource with **10 IDEAS FOR YOUR LEAD GENERATION** (yup, this is 10 freebie ideas to empower you to create resources that attract your dream customer!).

Simply click >here< to download it.

I’m sharing it because your offer should be seen by more people. It deserves to be.

Your offer needs to get in front of new people, so let’s make it happen.

Stay List Building,

j*

P.S. Because every note is better with a photo, here’s what we dressed up as for Halloween last week…the three amigos say HOLA!

The post My 10 Best ideas for Business Growth appeared first on Jasmine Star.

Yup, she replied. So simple, full of faith, her ‘yup’ filled me with hope.

(Yes, HOPE is a thing that can [and should] be borrowed.)

Last weekend I went to The Summit of Greatness hosted by Lewis Howes in Los Angeles.

But this wasn’t just an average event, this was the first personal development summit I ATTENDED WITH MY DAUGHTER.

I wanted her to sit and learn from Dr Joe Dispenza, David Goggins, Esther Perel…and more.

And before I get replies about…

• How she couldn’t possibly understand the content
• How it’s no place for a kid
• How selfish I am as an attendee/mother/entrepreneur

…please know you’re right.

I didn’t understand until I did. I wasn’t supposed to be in places until I was. I was selfish to take care of myself first so I could then take care of others.

I’m teaching her the same thing.

She will soon understand, be in the right places, and take care of others, so I’m preparing her for how to expand into her calling.

(If anyone is interested in the logistics of this adventure, we packed snacks, non-digital toys, and crafts to keep her busy…she also has the soul of an 87-year-old monk, so we knew she’d be just fine!)

I once heard the following Helen Keller quote: Avoiding fear is no safer in the long run than outright exposure.

So, yes, I exposed her to new places, people, and things, as a way for her (and me) to build the courage to be the best versions of ourselves.

Speaking of this, when is the last time you exposed yourself to something or someone new?

Better yet: Can I invite you to make it happen SOON in a live (no-pitch) class?

Join me on September 20th at 10am PT for my training, Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers.

Save your seat simply by clicking >>HERE<<.

WANT MORE SALES?

You need more eyeballs (from the right clients and customers) on your offer.

How do you get this? You create a lead magnet – a piece of content that’s so valuable your ideal client downloads it the moment they see it.

Join me for a free, live (no pitch) class where I’ll walk you through my exact framework for creating and promoting a lead magnet your ideal client will LOVE.

Save your seat >>HERE<<.

To exposure, courage, and newness,

j*

The post More Sales, More Freedom, More of THIS appeared first on Jasmine Star.