Let’s be real for a second: how often do we actually talk about building a business that we can step away from, sell, or pass down to our kids?
Not often enough—and that’s exactly why I had to bring back Shay Bacani for another powerhouse conversation on the podcast.
If you haven’t heard Shay speak before, brace yourself: she’s not here to stroke egos or play small. She’s here to drop hard truths about wealth, assets, and why many women are unknowingly trapping themselves in beautiful, successful—but unsellable—lifestyle businesses.
I first met Shay when she spoke at my mastermind in April 2025, and y’all…she left no crumbs. I watched as she challenged a room full of 7-figure female founders to rewire their entire view of money, time, and scale. I knew right then I had to bring her back on the show.
In this episode, we unpack:
- Why building a lifestyle business can become a golden cage.
- The difference between a brand that makes money vs. one that builds wealth.
- How to restructure your company so it’s not dependent on you (hello, real asset!).
- Why most women entrepreneurs aren’t dreaming big enough—and how to change that today.
And the best part? Shay doesn't just talk in theory. She walks the walk, having built a company that generates recurring revenue whether she's working or not.
One of my favorite moments? When she challenged us to take our annual revenue goal and reverse-engineer it until it made sense as a weekly target. Whew! That exercise alone will change how you think about scale and efficiency.
This is the kind of episode I wish existed when I started. It’s the conversation that can take your mindset from “making 7 figures” to “building a business worth 8.”
If you’re ready to stop being the bottleneck in your company, dream a little bigger (or, let’s be honest, a LOT bigger), and finally build something that can outlive you, press play.
You’re going to feel seen, challenged, and—most importantly—equipped to make real change.
Click >>PLAY<< to hear all of this and:
[01:39] How Shay flipped the script on time and revenue at my mastermind
[02:42] Why 7-figure advice often misses the real goal: building an asset
[03:17] What is a “lifestyle business”—and why can’t it be sold or passed on?
[04:39] The trap of founder-led businesses and how it limits your exit strategy
[05:29] How men build with delusional scale in mind—and why women should too
[06:53] The difference between power and aesthetics when it comes to money
[07:31] How Shay’s upbringing shaped her obsession with wealth and business strategy
[10:10] What needs to be in place for your business to be investable
Listen to Related Episodes:
Connect With Shay Bacani:
Shay Bacani is the founder of Centure, a financial strategy company helping entrepreneurs build businesses that are structured to scale, sell, or support long-term wealth. Known for her unapologetic approach to power, money, and business ownership, Shay teaches women how to move beyond the “laptop lifestyle” and into the realm of real asset-building. She believes in helping women take up serious space in the financial ecosystem.
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Click >>PLAY<< to listen now!
Shay Bacani
Shay Bacani is a financial strategist and founder of Centure, where she helps beauty and wellness founders secure funding or get acquired. She architects financial ecosystems that transform brands into asset classes worth investing in, blending valuation strategy with brand psychology. With a sharp understanding of investor appetite, Shay helps clients attract capital rather than chase it. Behind the scenes, she’s curating an exclusive capital network that connects female founders to global investors, eliminating the traditional gatekeeping that slows access to funding. Her mission is to accelerate the flow of wealth and ownership into the hands of women, ensuring they no longer just consume industries—they control them.
