Control Is a Myth: What I Learned From a Business Flop

Discipline isn’t just a flex. It’s not about grit or hustle or some perfectly color-coded morning routine. No, discipline is a form of self-care.

It’s saying, “I believe in where this is going—even if no one else sees it yet.”

And let me tell you, I needed every ounce of that belief when one of my most anticipated business classes completely flopped.

Let me rewind…

A few weeks ago, I woke up at 1:30 AM, mind racing. (Shoutout to my overthinkers—y’all get it.) My brain was on a hamster wheel of worry, replaying moments and wondering what I could have done differently. What could I fix? Where could I regain control?

The irony? There was nothing I could fix. Because what I really wanted wasn’t a fix… it was control.

As entrepreneurs, we often mix those two things up: fixing and controlling. We want to curate every outcome. We want guarantees. But the truth is, we can only control one thing: our effort.

So let me take you behind the scenes of a wildly disappointing day.

I had just returned from a solo retreat to Lanai—a tiny island off Hawaii—and felt this divine download for a new class. It wasn’t a pitch. It wasn’t a sales-heavy webinar. It was a heart-driven message on the three money mindset shifts that helped me build a multi-million-dollar business.

This wasn’t just content. This was a love letter to entrepreneurs.

I prepped, practiced, and poured everything into it. Thousands of people registered. I woke up at 4 AM that day (no alarm), hit the gym to burn off the excitement, and stayed in flow all morning. I wanted to honor every single person’s time.

And then… four minutes before we went live, AWS (Amazon’s server system) went down.

No emails.

No text reminders.

Zoom glitches.

People couldn’t log in.

We couldn’t respond.

After everything—after all the love and labor and late-night practice—I had to show up anyway… to a fraction of the audience.

Let me be clear: I was devastated.

But here’s where the mindset shift came in. I told myself something I learned over and over again as an entrepreneur:

“Everything is happening for me—even this.”

You see, if I only show up when the outcome is guaranteed, am I really living in integrity? If I say I care about people and transformation and helping business owners shift their money stories… then shouldn’t I show up regardless of how many are watching?

This episode is messy and real. It's a coaching session from inside the Social Curator community, recorded in the aftermath of that launch gone sideways. I’m sharing it with you because you deserve to know the truth about building a business: things will go wrong—and you’ll be okay.

So if you’re navigating your own disappointment right now, this episode is for you. This is the raw version. No polished scripts. Just honesty, heart, and a whole lot of perspective.

Because we can’t always control the outcome… but we can always control our effort.

And sometimes, that’s more than enough. 💛

Click >>PLAY<< to hear all of this and:

[01:00] Why overthinking is really a desire for control (and why that never works)

[03:06] The origin of the class that “flopped” and why it was so personally meaningful

[04:06] Preparing like crazy for a no-pitch, heart-centered live event

[05:08] Tech goes down: the moment everything unraveled (and what I did next)

[06:30] The mindset shift that saved the day: “Everything happens for me”

[09:25] How this experience transformed how I show up—and why I’m still grateful

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

listen to the episode:

browse more recent episodes