From Objections to YES: The High-Ticket Sales Secrets You Need with Shelby Saap

Have you ever felt your heart race the moment someone says, “I need to talk to my husband…” or “I’m not ready…” when you’re this close to closing the sale?

Oh friend, pull up a chair (and maybe grab an energy drink, because Shelby Saap did 😂), because this episode is pure sales gold.

I’m sitting down with Shelby Saap, a powerhouse high-ticket sales coach and expert closer who trains women to build thriving sales careers—and she’s walking us through the art of transforming common objections into confident YESes.

We kicked things off with a little friendly fire—“Overcoming 6 Sales Objections in 60 Seconds”—and you better believe Shelby came READY.

But beyond the rapid-fire responses, this episode is a deep dive into the mindset, energy, and structure it takes to not just make a sale, but to build long-term trust and value in the process.

Here’s what you’ll learn:

  • Why objections are a GOOD thing (yep, they mean someone is thinking about saying yes!)
  • The difference between “price” and “cost”—and how to reframe them mid-convo
  • Why the best clients are often the most skeptical upfront (they’re also the most loyal)
  • How to build unshakeable confidence on sales calls—especially when handling “I need to talk to my husband” or “I’m scared to invest”

Shelby also shares how her path started with pest control door-to-door (in a polo shirt, no less) and how that hustle shaped the fearless, values-driven sales leader she is today.

If you're building a team, Shelby drops insights on what to look for in great closers and how to develop a team that sells from integrity—not pressure.

Whether you're the founder making your own sales, or you're training your team to do it for you, this episode is the playbook you didn’t know you were missing.

Let’s rewrite the narrative that sales are scary or slimy—and instead, let's view objections as opportunities to serve.

Click >>PLAY<< to hear all of this and:

[01:34] How to Overcome 6 Common Sales Objections in 60 Seconds

[04:22] Objections Are Opportunities, Not Rejections

[05:47] What High-Ticket Closers Are REALLY Selling

[06:26] Shelby’s Unexpected Start Selling Pest Control Door-to-Door

[10:42] How to Become a Dynamic Communicator in Sales

[14:17] How Shelby Trains Closers to Sell with Integrity

[20:05] – What to Look For When Hiring Salespeople

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Connect With Shelby Saap:

Shelby Saap is a high-ticket sales expert and founder of a sales training program that empowers women to confidently close offers priced $3K and up. Her team of trained closers works with industry leaders in fitness, coaching, branding, and more. Shelby’s approach combines deep mindset shifts with powerful objection-handling strategies that turn hesitation into commitment.

Find her on Instagram @shelby.saap

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Click >>PLAY<< to listen now!

Shelby Sapp

Shelby Sapp is the 24-year-old founder of She Sells Academy, the world’s largest high-ticket sales academy for women with over 3,000 students. After generating $10M+ in door-to-door sales and leading one of the top teams in the country, she pivoted to coaching and quickly built a multi-million dollar brand. Known for her loud confidence, pink Porsche, and unapologetic pro-“woman boss” stance, Shelby teaches women how to close high-ticket deals and take control of their financial future. She posts daily to her fast-growing audience across Instagram and TikTok, blending sales tips, mindset rants, and unfiltered life advice. Her coaching style is bold, energetic, and direct — helping her students replace their 9–5 jobs and step into six-figure careers in remote sales. Through She Sells, she’s making high-ticket sales more accessible, especially to ambitious, young women who are hungry to win.

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