Stop Struggling: How to Choose a Niche That Sells

Business

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Let me ask you a quick question:

Do you want more money, better health, or deeper relationships?

Of course you do! (Who doesn’t?)

And that’s exactly how I kicked off this episode—because those three things? They're the most captivating and effective content categories in business. But here’s the truth: if you’re not speaking to a specific person about one of those three desires, chances are your message is missing the mark.

This episode is for every entrepreneur who’s felt like they’re doing all the right things—posting consistently, tweaking funnels, showing up online—but still not getting the results they want. Sound familiar?

Well friend, it’s probably not your strategy. It’s likely your clarity.

Here’s what we cover:

  • Why your niche and your offer are the foundation of everything in your business (yes, even before funnels and freebies)
  • The biggest mistake I see entrepreneurs make: trying to speak to everyone
  • The difference between a “market” and a true “niche” (and why mixing them up is sabotaging your growth)
  • How specialists make more money and gain more trust—and how you can position yourself as one

Let me be super clear: you don’t need to be perfect, you just need to be clear—and then be willing to evolve. Because your niche and offer? They’ll grow with you.

In fact, I share how mine has changed many times over the years, and why that’s a good thing.

We also dig into:

  • The psychology of why people pay more for specialists
  • How niching down actually makes marketing and sales easier (no more wondering what to say online!)
  • A relatable example of trying to sell to all small business owners—and why it doesn’t work

So if you’ve ever felt like your message is falling flat, your offer isn’t converting, or you're just generally spinning your wheels, this episode is the reset you need.

👉 Spoiler alert: this is just part one. Next episode? We’re diving deeper into the magic of health, wealth, and relationships—the content categories that convert.

But for now, let’s get crystal clear on what you offer, who it’s for, and why it matters.

Because when that clarity clicks?

🔥 Everything changes.

Click >>PLAY<< to hear all of this and:

[00:00] Why people pay more for certainty (and how to use that in your business)

[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)

[02:04] Why clarity beats perfection—and how to refine your niche over time

[03:06] What a niche actually is—and why “working moms” isn’t specific enough

[04:58] The difference between a market and a niche explained with relatable examples

[05:49] How to build connection and trust through your niche

[06:06] Specialists vs. generalists: who gets paid more and why?

[07:11] How specialization builds trust and makes you easier to find

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