Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”?
Same. 🙋🏽♀️
But today's episode isn't about Excel formulas or data entry — it's about the business (and mindset) behind the viral brand Miss Excel, built by none other than Kat Norton.
Kat went from working 60-hour weeks in a consulting job she didn’t love to building a multi-seven-figure business teaching Excel on TikTok… and she did it by leading with ENERGY and alignment first.
Yep. Energy first. Excel second.
What started as a side hustle during the pandemic quickly exploded into a full-blown empire — complete with online courses, a brand new recurring revenue offer, corporate and collegiate clients, and a team of trainers supporting her digital offerings. But what’s most fascinating? Kat credits her growth not just to strategy, but to the inner work she committed to before launching anything.
In this high-energy conversation, Kat and I talk about:
- Our first IRL meeting (thank you, snack table ✨)
- How her energetic alignment was the true catalyst for her business boom
- Building multiple revenue streams with intentional structure
- The mindset shift that took her from burned out employee to viral CEO
- The launch of her latest product: Excel Panic Button
- Selling without selling: how she blends strategy with spiritual practice
Kat drops wisdom that goes way beyond spreadsheets — we're talking manifestation, frequency, and rewiring the stories that hold entrepreneurs back.
This episode is for the creator who’s craving more — more alignment, more ease, and more income — and who’s ready to believe they can step into a different reality… one where success is inevitable.
Whether you're a systems-lover or someone who breaks out in hives at the thought of Excel, Kat’s story is a MUST LISTEN for anyone ready to own their zone of genius and monetize it unapologetically.
💡 Bonus takeaway: You’ll want to write a letter to your future self after this one. Trust me.
Here’s to building businesses that feel good — not just look good on paper.
Click >>PLAY<< to hear all of this and:
[02:56] How Kat created five different revenue streams from one core skill.
[05:44] The mindset work Kat did for two months before starting Miss Excel — and how it changed everything.
[07:28] Why Kat told her mom she’d be rich and famous before she had a single product.
[08:34] Kat shares the exact spiritual practices that prepped her for massive business growth.
[13:10] Behind the scenes of Kat’s latest offer — and why recurring revenue is her next big focus.
[14:45] How Kat’s business serves corporations, universities, and individual learners — all while staying digital.
[21:58] The difference between copying trends and energetically aligning with your audience.
Listen to Related Episodes:
- How to Double Your Energy and Focus with Tanessa Shears
- Creating the Life You Love with Kathrin Zenkina
Connect With Kat Norton:
Kat Norton is the founder and face behind the viral brand Miss Excel, where she teaches Excel and other tech tools through short-form content, online courses, and corporate training. With over 1 million followers across platforms and a business that’s crossed into multi-seven-figure territory, Kat is redefining what it looks like to make education engaging, fun, and wildly profitable. A huge advocate for mindset work and manifestation, Kat blends energy and strategy to help others step into their most empowered selves.
Website: https://miss-excel.com
Instagram: @miss.excel
TikTok: @miss.excel
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Click >>PLAY<< to listen now!

Kat Norton
Kat Norton, better known as Miss Excel, transforms traditional software training into engaging, viral-style learning experiences. Since launching in 2020, she has built a multi–7-figure course business and grown a community of over 2 million followers across social media. Kat credits her success to combining strategy with mindset and manifestation, scaling her company from her childhood bedroom into a global brand. Her unique training style has been featured in Forbes, Business Insider, CNBC, Entrepreneur Magazine, and over 50 other outlets, and she now helps individuals and teams build practical tech skills through on-demand courses and corporate training – while actually having fun! Kat's passion is to inspire people worldwide by showing that growth comes not only from technical expertise, but also from cultivating the right mindset to make your vision a reality.






