Turning Pain into Purpose with Cassey Ho

I still remember the first time I saw one of Cassey Ho’s YouTube videos. Her bright energy, unapologetic authenticity, and joyful workouts hooked me—and millions of others.

So when she agreed to come on the podcast, I knew we weren’t just going to talk about leggings and lunges.

We were going deep. And y’all… we went there.

In this episode, you’ll hear a side of Cassey that isn’t often shown in filtered highlight reels. She opened up about what it really felt like to be publicly harassed online, how it led to a monumental YouTube policy change, and why her sensitivity has become her greatest strength in both business and life.

Cassey and I talked about:

  • 🔥 What it’s like to feel everything so deeply—and how it shapes decision-making as a CEO
  • 💔 How she weathered a massive wave of online hate (yes, it involved bananas…)
  • 🧠 The intersection of logic and emotion—and why both are needed to build something meaningful
  • ✨ Why vulnerability is not a liability but a secret weapon
  • 🧵 The “cloud hoodie” as the entrepreneur uniform (and why comfort + confidence is a vibe)

She shares how being an emotional person doesn’t make her weak—it makes her wise. While I tend to operate from high logic and analytics, Cassey reminds us that feeling deeply and caring intensely can fuel powerful creativity and leadership.

Whether you’ve ever questioned if you’re too much, or you’ve had to navigate tough moments that made you second-guess your worth, this conversation will remind you that your truth, your voice, and your sensitivity have power.

There is no “one” right way to succeed.

There are many paths—and this episode celebrates them all.

So wherever you are in your business journey, whether you’re crying in your office after a hater comment or celebrating a quiet win in yoga pants… Cassey and I want to remind you: You’re not alone. And you’re doing better than you think.

Press play and feel seen, heard, and supported. 💕

Click >>PLAY<< to hear all of this and:

[01:30] Why Cassey’s emotional sensitivity is actually her entrepreneurial strength

[21:55] The moment Cassey spoke up publicly at YouTube’s Creator Summit (and why it changed policy)

[23:19] How Cassey handled online harassment and turned it into purpose-driven change

[24:13] The aftermath of confronting hate: how Cassey’s bravery led to a safer platform

[59:10] Jasmine reflects on Cassey's transparency and emotional leadership as an inspiration for other entrepreneurs

Listen to Related Episodes:

Connect With Cassey Ho:

Cassey Ho is a trailblazing entrepreneur, fitness instructor, and designer best known as the founder of Blogilates, one of the most popular female fitness channels on YouTube. She also founded Popflex Active, a fashion-forward athleisure brand focused on empowering women to feel strong, confident, and comfortable in their skin. With over 15 million social media followers and multiple viral moments (some joyful, some challenging), Cassey is redefining what it means to lead with heart in the online world.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

Cassey Ho

Cassey Ho (@blogilates) is the CEO and Head Designer behind POPFLEX. As an entrepreneur, designer and inventor, her mission is to inspire joy and solve problems through innovative product design. Cassey’s love for listening to feedback and designing with her community is unusual in the industry, but her genuine motivation to make women’s lives better through functional, yet beautiful design has grown her audience to over 19 million followers, with her videos garnering over 6 billion views.

listen to the episode:

browse more recent episodes